With changes as drastic as these, there are some notable confusions that some users have. Here are some of the most commonly asked questions and their answers:
Why can’t I see KENP data before July 15th on AMS?
Amazon has said that KENP read data will be tracked starting on July 15th, 2020 in their notice email about the inclusion of KENP read on AMS.
How many days will it be before my KENP data is finalized on AMS?
Your KENP data on AMS is finalized on the day that it takes place. Amazon will track the KENP read for up to 14 days after someone clicks the ad.
What does it mean that Amazon tracks for up to 14 days after someone clicks the ad?
After a user clicks on an AMS ad, Amazon tracks that user’s behavior for up to 14 days. If the user were to purchase the advertised book in those 14 days, the day the purchase is made will be when the order is recorded. This same holds true for KENP read data as well.
Will AMS estimate my KENP royalty?
As of November 18, 2020, AMS started estimating KENP royalty, where previously it had only tracked the KENP read. Providing this metric to users will go a long way in making the dashboard more useful.
(P.S. Publishwide has been integrating this data for months before Amazon! Join here)
Will the AMS KENP changes affect my ACOS?
No, your KENP reads will not affect your ACOS because ACOS is dependent on sales.
Are there delays for the KENP data?
No, KENP read is attributed to the day that the pages were read.
The only exception are Kindles that accumulate page-reads while they are offline. In those cases, Amazon will update the data when the offline Kindle comes online.
Now the KNEP Royalties is also available!
Hi Neo, I noticed that too! It was something that I saw when I was going through the AMS code a few weeks ago. It was always felt odd that Amazon didn’t include that data when they first introduced the AMS KENP read metric, since they were already doing it to the beta KDP report. Better late than never, though!